![]() ![]() It accelerated the localisation industry. Suddenly they could translate faster and make it more affordable for customers. But the translators who came out on top embraced the technology. Machine translation was a huge talking point in the translation industry. Designers, developers, copywriters, educators, performers, drivers, pilots, engineers, and assembly line workers must come to terms with a future that allows them to wield this technology or soon be made redundant by it.Īnd yet, this was also a deep concern back when Google Translate launched in 2006. Keep in mind, voiceover isn’t the only profession currently being disrupted by new AI products and services. The latest advancements in technology and accessibility are GROWING the demand for engaging HUMAN voiceovers like never before. ![]() However, I firmly believe that the future of the voiceover industry shines brightly. So, if you’ve been feeling anxious as of late, I want you to know that you’re not alone. The convergence of all these factors is hitting everyone in the industry hard. Yes, we can tell the difference, but this technology increasingly normalises synthetic narration as acceptable to younger audiences. Meanwhile, companies like Apple, historically trading on artists’ goodwill, has favored the AI-narration of its audiobooks. For instance, platforms encourage clients to post telephone IVR message jobs for as low as $5. All this new supply and now even fewer available voiceover jobs have made the industry hyper-competitive prompting a knee-jerk race to the bottom on rates from notable marketplaces. While 2023 represents a fantastic chance to be optimistic, it’s also essential to acknowledge that 2022 was especially difficult for countless people – with economic turmoil and global conflicts darkening our world.ĭuring covid, we had a surge in actors entering the VO industry along with many amateur VAs armed only with passion, aspiration and a mic. ![]() Working in the voiceover industry is not for the faint-hearted, and with the start of a new year, it’s a good time to reflect and take a moment to share a few thoughts about the year ahead. ![]()
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